The truth is out there sports marketeers....

Thanks largely to smaller marketing budgets, greater emphasis on accountability and not forgetting brand ambassador issues (e.g. Wayne Rooney & Tiger Woods), many argue that sponsorships are a fading force in the world of sports. As a mass participatory experience, we argue that many sporting events can still provide a unique opportunity for brands to connect with existing and potential customers and, if leveraged in the right way, can still offer a considerable return on investment. Refer to our blogroll for some of the latest expert industry analyses, trends, stories and related topics......